Peak Social Media report highlights the global impact of social media on children and explores strategies to help reduce parental concerns.
EPG has released a report analysing the impact of social media on children across different aspects of their lives, including mental and physical well-being. It also explores how children are being affected globally and examines the steps major economies have taken to address these challenges.
“If you tell somebody they’re looking at a deepfake before they even watch it, the social psychology of watching that video is so powerful that they will still reference it as if it was fact. So the only thing you can do is ask how can we reduce the amount of time this content is in circulation?”
Henry Parker, Head of Government Affairs, Logically.ai
Mobile phone usage has surged globally, with ownership increasing from 73% in 2022 to 80% in 2024, according to the latest data from the International Telecommunications Union. However, there is a significant disparity between high and low-income economies, with 95% of individuals aged ten and older owning phones in high-income economies, compared to 56% in low-income ones.
This rapid increase in smartphone access has raised concerns about the impact on children’s health and development. Social media addiction, mental health issues, and decreased physical activity are growing problems, prompting governments to take action. Therefore, the necessity of addressing this topic today– when concerns are most pronounced–is crucial for promoting a healthier future for the next generation.
The report also underscores the potential of parental control apps as an effective solution. When implemented thoughtfully, these tools can provide a balanced approach, allowing children to enjoy online freedom while giving parents greater control over their digital experiences. By carefully managing these controls, parental concerns can be alleviated, fostering a healthier and more responsible digital environment for children.
This report was commissioned by the US-based parental control app Parent Geenee.